“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Louqman Parampath, VP of product management at Roku. In 1868, consumer packaged goods entrepreneur J.R. Watkins pioneered a new advertising tactic – the money-back guarantee. New shoppers were unsure about Watkins’s home apothecary. Buyers carried… Continue reading »
The post Putting Ad Quality First In Today’s TV Streaming Ecosystem appeared first on AdExchanger.
More Stories
Expedia Has Booked Its Trip To Ad Land
oOh!media NZ welcomes two new hires
Personalized Fitness: iFit Pioneers AI-Powered Workouts