December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

3 Questions Marketers Need To Ask About Marketing Mix And Attribution Modeling

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alice K. Sylvester, Partner at Sequent Partners. Marketing is too complex today to be decoded by the naked eye. Machine learning and statistical models have evolved to provide an extremelyContinue reading »

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