Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Royal Rumble Of Ratings The TV analytics company EDO, co-founded by Edward Norton, raised $ 80 million at a $ 200 million valuation. The actor’s involvement stemmed from Norton’s experience with streaming production, since there are no obvious benchmarks like box office or DVD… Continue reading »
The post EDO Raises $ 80 Million To Chase Nielsen; TV Nets Out The “Stress” In Stress-Tested appeared first on AdExchanger.
More Stories
Thursday, Feb. 20 Evening Cable News Ratings: The Five Is 1st in Total Viewers
Meta and X Approve AI Ads Referencing Nazi War Crimes Ahead of German Elections, Research Finds
X Rolls Out AI-Generated Ads in Push to Win Advertisers Back