April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

EDO Raises $80 Million To Chase Nielsen; TV Nets Out The “Stress” In Stress-Tested

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Royal Rumble Of Ratings The TV analytics company EDO, co-founded by Edward Norton, raised $ 80 million at a $ 200 million valuation.  The actor’s involvement stemmed from Norton’s experience with streaming production, since there are no obvious benchmarks like box office or DVDContinue reading »

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