November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Buyers Have Many Questions As Warner Bros. Discovery Opens For Business

The $ 43 billion WarnerMedia-Discovery merger crossed the finish line late Friday afternoon, just under 11 months after the deal was first announced. Now, as the newly-combined company, Warner Bros. Discovery, opens for business, the real work begins. And while marketers now know the makeup of the new leadership team, they still have many questions about…
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