Brands are seeking frictionless experiences as they aim to engage, sign up and drive loyalty with consumers across an increasingly...
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A few months back, Jeanniey Walden--just getting her sea legs as the new CMO of Rite Aid--set up a meeting...
This is sure to be a big year for The Coca-Cola Company, which is gearing up to sponsor huge events...
Philo is a streaming content aggregator that distributes content from major broadcasters. But programming distributors don't always have optimal ad...
A significant number of solutions that claim to be cookieless, including unified IDs and cohort-based targeting, still rely on IDs....
In recent weeks, Target and Bud Light have faced significant backlash for marketing or merchandise that supports LGBTQ+ individuals. After...
Tom Daly and Max Vallot are not interested in paying people to promote their brand. As the co-founders of District...
Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to...
Hulu might have a tolerable frequency rate, but it also has a much higher ad load than many of its...
Women have made endless scientific discoveries, won athletic competitions, created groundbreaking works of art and more. Yet, gender discrimination remains...