A few months back, Jeanniey Walden–just getting her sea legs as the new CMO of Rite Aid–set up a meeting with creative shop Leo Burnett. But what started as a simple meet-and-greet featured an unexpected surprise. “I saw some work that they had done that never made it to the light of day,” Walden told…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
WM New Zealand works with The Goat Farm on rebrand
Scope Media rebrands as Scope Communications