May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brands’ Silence Hurts Agencies. PR Is a Win for Both

The PR person for a beloved brand once pulled me aside and scolded me for a tweet I’d posted on an agency account about our work for them. The issue was the word “created.” “You didn’t create this,” she said, pointing at the house-sized structure we’d conceived of, designed and built for them. “You need…
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