By Jackie Lee, head of publishers and media industry at Similarweb The free and open internet as we know it is not free at all: Someone somewhere is footing the bill so publishers can fund the creation of that “free” content. Publishers used to do that with high-margin print and linear TV ads before those… Continue reading »
The post Goodbye, Silver Bullet – Hello, Golden Balance: Preparing Publishing for a Cookieless Future appeared first on AdExchanger.
More Stories
Is Tegna Looking to Hub Weather in Its Local Markets?
Stuff Group taps Belinda Francis to lead North Island Markets
Veteran Meteorologist James Spann Voices Support for NOAA and NWS in Anticipation of Trump Cuts