November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Not To Be Left Out, Roku Announces Its Clean Room Service In Time For The Upfronts

Roku wants in on the clean room conversation. The streaming TV platform announced its proprietary clean room offering on Tuesday, with agency partners including Omnicom Media Group, Horizon Media and dentsu. The product was built on Snowflake’s media and ad tech cloud data infrastructure. The timing is no coincidence. Roku is introducing its clean roomContinue reading »

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