Outmaneuvering The Facebook Signal Crash, With Tuff CEO Ellen Jantsch

Apple’s privacy changes caused the ground to shift underfoot at Meta. But growth marketing agency Tuff says it didn’t see a single client pull back on either Facebook or Instagram after the release of Apple’s AppTrackingTransparency (ATT) framework last year. When Tuff saw these changes start to happen, it immediately prepared for conversations with partners… Continue reading »

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