A morphing of three international companies, DigitalReef announced on Tuesday it’s acquiring connected TV platform Column6 to extend its mobile strategy into CTV in the Latin American region. Mobile devices are currently the “first screen” in LATAM when it comes to media consumption, but as CTV ad spend explodes, that’s expected to change – and quickly.
The post Why Breaking Into Latin American CTV Starts With Mobile appeared first on AdExchanger.
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