Ben & Jerry’s blends two of its core personality traits–its dedication to activism and its love of word puns–into an April 20-pegged campaign that advocates for criminal justice reform and federal cannabis legalization. Using the tagline, “Our cannabis laws are half baked,” the beloved brand has partnered with the ACLU to give Americans a simple…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
From Banners To Generative AI: How Two Digital Revolutions Redefined The Future Of Marketing
Woolworths launches Christmas campaign via M&C Saatchi
Election Night 2024: How the News Networks Prepared to Cover This Historic Contest