December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Ad Tech Vendors Helping Programmatic Go Green

The term “sustainable marketing” calls to mind disposable bamboo razor handles from Schick, the promise McDonald’s made last year that by 2025 all Happy Meal toys will be made from environmentally friendly material and Coca-Cola’s plan to launch a new bottle made from 100% recycled plastic. But digital media has a carbon footprint, too. AContinue reading »

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