“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Marilois Snowman, CEO and founder of Mediastruction. Advertisers from internet, automotive, retail and insurance companies take up over 30% of the $ 200 billion ad market. Half of that ad-market pie is funded by mid-market and… Continue reading »
The post Mid-Market Advertisers Deserve Better Ad Tech appeared first on AdExchanger.
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