December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Warner Bros. Discovery Will Rely On Original Content Production And Streaming Revenue

On Tuesday, Warner Bros. Discovery held its first quarterly earnings report as Warner Media and Discovery newlyweds. The merger has only been closed for hardly two weeks, but the combined company is revving up for this year’s upfronts. Discovery, for one, reported a 5% YOY increase in ad revenue and 13% YOY growth in total revenue. The duo hopes to keep up the momentum by leaning into streaming with original content production.

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