May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Does an Industry Focused on Cultural Moments Ignore Ramadan Ads?

Like clockwork, every November our screens are flooded with Christmas ads. $ 2.5 billion is spent on holiday advertising in the U.S. alone, making Christmas and all its traditions a well-known household topic. Advertising has the power to bring that level of understanding and cultural awareness to something, even if you don’t celebrate it. So why…
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