Programmatic

How Retail Media Ad Platforms Are Rewriting The Walled Garden Playbook

American retailers have rushed into the online advertising sales business. But when it comes to the underlying tech, retailers are taking a different approach compared to previous ad platforms. The reasons behind the retail media rush are twofold: Boost their profit margins and retain their age-old in-store shopper marketing budgets. Retailers still want manufacturers toContinue reading »

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