American retailers have rushed into the online advertising sales business. But when it comes to the underlying tech, retailers are taking a different approach compared to previous ad platforms. The reasons behind the retail media rush are twofold: Boost their profit margins and retain their age-old in-store shopper marketing budgets. Retailers still want manufacturers to… Continue reading »
The post How Retail Media Ad Platforms Are Rewriting The Walled Garden Playbook appeared first on AdExchanger.
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