May 21, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Great Fail: How Zillow Offers Went From Flip to Flop

Last September, Sean Gotcher, a Nevada-based real estate agent, posted an infamous TikTok that ignited a tremendous amount of attention and criticism. He alluded to a real estate iBuyer–an instant buyer–that may have been fixing home prices and engaging in market manipulation. Although many claimed this to be outrageous speculation, a few weeks later Zillow…
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