April 30, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Ad Manager Builds A Bridge To Prebid – But Don’t Call It A Two-Way Street

It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out. Google Ad Manager is building a connection to Prebid to better support header bidding. The solution is in closed beta. Through this new bridge, publishers will be able toContinue reading »

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