Through its “Keep Walking” message, Diageo whisky brand Johnnie Walker wanted to inspire its global audience to carry on after 18 months of the pandemic, an effort that would prove to be successful, according to the Kantar Effectiveness Awards which evaluates over 13,000 campaigns across 75 markets each year. As the only brand to feature…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
From Banners To Generative AI: How Two Digital Revolutions Redefined The Future Of Marketing
Woolworths launches Christmas campaign via M&C Saatchi
Election Night 2024: How the News Networks Prepared to Cover This Historic Contest