December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Johnnie Walker Keeps Walking Toward Success

Through its “Keep Walking” message, Diageo whisky brand Johnnie Walker wanted to inspire its global audience to carry on after 18 months of the pandemic, an effort that would prove to be successful, according to the Kantar Effectiveness Awards which evaluates over 13,000 campaigns across 75 markets each year. As the only brand to feature…
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