November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amazon Highlights Freevee, Virtual Product Placement at In-Person NewFronts Debut

While Prime Video gets a lot of Amazon’s streaming buzz, the company wants marketers to know it’s a real player in the AVOD space as well. Last week, the company rebranded its free streamer IMDb TV as Freevee, and Amazon announced a host of original programming for the platform at its first in-person NewFronts presentation…
Adweek Feed