December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Programming Hulu Originals and ABC Entertainment for the Next Era 

In December 2020, Disney announced yet another sweeping reorganization of its TV division — one intended to prepare the conglomerate for a future-focused on streaming. One of the prominent changes resulting from the move, Hulu’s Originals’ Chief Craig Erwich added ABC Entertainment to his purview. Erwich stopped by Adweek’s Convergent TV Summit to chat about…
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