May 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

H&M Wants to Build Men’s Confidence Through Their Fashion

As people begin to socialize again around the world, clothing retailer H&M aims to position itself as the brand that can help men rediscover their own style and be confident–a message promoted through a global campaign featuring Saturday Night Live comedian and actor Pete Davidson. The campaign, titled “Wear That Feeling,” was developed by B-Reel…
Adweek Feed