May 7, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Twitter Launches New Content Partnerships as Musk Takeover Lingers Over NewFront

One week after Elon Musk announced he was buying Twitter, it was business as usual at the company’s annual pitch to advertisers at Pier 17 in lower Manhattan Wednesday evening. VP of global client solutions JP Maheu hinted at the news as he kicked off the event. “It’s been a quiet month at Twitter. Not…
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