“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mark Zagorski, CEO of DoubleVerify. It’s been a brutal few years for brand advertisers. The relentless onslaught of global crises – from COVID to social unrest to the war in Ukraine – have challenged… Continue reading »
The post Are Measurement Providers Getting Too Tangled Up in Transactions? appeared first on AdExchanger.
More Stories
Waka Kotahi tackles drug driving with FCB and MBM
Unbound joins HubSpot for elite client data
Citigroup Scales Back DEI Initiatives