Are Measurement Providers Getting Too Tangled Up in Transactions?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mark Zagorski, CEO of DoubleVerify.  It’s been a brutal few years for brand advertisers. The relentless onslaught of global crises – from COVID to social unrest to the war in Ukraine – have challenged… Continue reading »

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