November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NIL’s Freshman Year: Who’s Really Profiting From the Marketing of College Sports Stars?

This year’s NCAA Tournament offered a glimpse at the future of name, image and likeness (NIL) deals in college sports. Though Kansas won the tournament, Saint Peter’s guard Doug Edert, who had 20 points off the bench in the tournament darling’s upset of Kentucky, ended up with a shining NIL moment. Thanks to his performance–and…
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