Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O in Las Vegas from May 23-25. Click here to register. In the post-cookie era, many in the industry anticipate power dynamics will shift to favor publishers, as first-party data becomes indispensable for targeting and media… Continue reading »
The post For The New York Times, Close (And Fewer) Partnerships Are The Key In A Changing Programmatic Landscape appeared first on AdExchanger.
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