November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

For The New York Times, Close (And Fewer) Partnerships Are The Key In A Changing Programmatic Landscape

Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O in Las Vegas from May 23-25. Click here to register. In the post-cookie era, many in the industry anticipate power dynamics will shift to favor publishers, as first-party data becomes indispensable for targeting and mediaContinue reading »

The post For The New York Times, Close (And Fewer) Partnerships Are The Key In A Changing Programmatic Landscape appeared first on AdExchanger.

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