November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publicis: Don’t Take Programmatic TV Buying For Granted

Programmatic buying is a mainstay of digital advertising, but its role in the TV ecosystem is relatively new – and very different. To make programmatic work for TV, digital-native marketers will need a much broader media strategy, said Nicole Whitesel, EVP of advanced TV and Publicis Media.

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