Children’s toys are simple. But advertising them? Not so simple. WowWee is a large-scale, family-owned children’s toy manufacturer with clients including Walmart and Target. The company also advertises through multiple video channels – linear TV, streaming (e.g., YouTube or Hulu) and social platforms like TikTok and Meta. On Wednesday, WowWee shared the results of an… Continue reading »
The post Toy Company WowWee Quadruples ROAS On YouTube With Precise TV Contextual Platform appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist