Toy Company WowWee Quadruples ROAS On YouTube With Precise TV Contextual Platform

Children’s toys are simple. But advertising them? Not so simple. WowWee is a large-scale, family-owned children’s toy manufacturer with clients including Walmart and Target. The company also advertises through multiple video channels – linear TV, streaming (e.g., YouTube or Hulu) and social platforms like TikTok and Meta. On Wednesday, WowWee shared the results of an… Continue reading »

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