AUCKLAND, Today: AKQA, MBM, The Breakout Room, GoodEye and Sweeney Vesty are now working alongside Whittaker’s as they two Limited Edition flavours: Relax and Refresh, featuring botanical extracts infused into Whittaker’s classic Creamy Milk chocolate.
Whittaker’s co-chief operating officer Holly Whittaker said: “This is a social-led campaign, which is live from today
“The innovative flavours have been designed to capture the feelings of relaxation and rejuvenation in an indulgent treat.
“MBM and The Breakout Room will handle creative & marketing, AKQA digital, GoodEye packaging, and SweeneyVesty for PR.”
“The new botanical flavours have been named after the feelings they capture. Refresh takes Whittaker’s famous 33% Cocoa Creamy Mil chocolate and infuses it with rejuvenating peppermint and lavender; while Relax uses the same base mixed with the calming flavours of passionfruit and chamomile.
“These fun, fresh blocks are our first to infuse botanicals into Whittaker’s classic Creamy Milk chocolate. The flavour profile of each has been expertly crafted just-so to take you away for a minute,” says Holly.
Whittaker’s Relax and Refresh 100g blocks will be available in supermarkets and independent stores nationwide from Monday 23 May for a limited time until sold out.
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