Paramount Spotlights Yellowstone Franchise, Attempts Live 60 Minutes at Upfront Event

When it comes to Paramount’s attention to pull off live version of 60 Minutes at its 2022 upfront, it was the thought that counts. Knowing marketers had already had a long week ahead of Paramount’s Wednesday afternoon presentation at Carnegie Hall, Jo Ann Ross, Paramount’s president and chief advertising revenue officer, U.S. advertising sales, announced…
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