May 11, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Meta Unveils WhatsApp Cloud API at Its Conversations Event

Meta CEO Mark Zuckerberg introduced the WhatsApp Cloud API (application-programming interface) during the Conversations virtual event Thursday. WhatsApp began its drive into business offerings with the introduction of the WhatsApp for Business application for Android devices in January 2018, extending it to iOS in April 2019. The Meta-owned messaging app also introduced its WhatsApp Business…
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