Digital media has always had great attribution – great last-click attribution, that is. Despite lots of time, effort and money spent convincing marketers to embrace multitouch attribution (MTA), the tactic was doomed. Its Achilles’ heel was an overreliance on user-level tracking, and that was true even before cookies went away. Walled gardens made it more… Continue reading »
The post The Big Story: Attribution Evolves, Media Networks Explode appeared first on AdExchanger.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform