Next Fifteen Group has followed up its acquisition of Engine Group with an agreement to buy M&C Saatchi $ 387.2 million (?310.1 million) following months of a failed hostile takeover bid by the agency’s deputy chair Vin Murria. The acquisition has been agreed by the board, which explained that it sees Next Fifteen as having a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs