November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Spiceology Is Using Safari And Firefox As Its Cookieless Test Kitchens

Third-party cookies will soon be off the menu. But even if 3P cookies weren’t on Chrome’s chopping block, brands would need a strategy to navigate signal loss online, said Chip Overstreet, CEO of Spiceology, a DTC company that sells spices, rubs, flavoring and condiments primarily online. “Even in a world where third-party cookies exist, there’sContinue reading »

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