The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability, as well as the rise of podcast networks. The three-day event felt like a victory lap celebrating the continued growth of the podcast ad market. But ad agencies say the technology powering podcast-based marketing is… Continue reading »
The post Podcast Advertising Has Come A Long Way, But Is It Delivering What Marketers Need? appeared first on AdExchanger.
More Stories
Casie Mason Joins WFIE in Evansville as AM Anchor
Here’s How Various News Outlets Will Cover Pope Francis’ Funeral
What Media Rights Deals Mean to the Future of Women’s Sports