Perceptive rolls out Voice of Customer programme

HAMILTON, Today: Leading AUNZ technology-based insights agency Perceptive is working alongside global recruitment agency Salt to raise the level of its customer experience management platform, Voice of Customer.

Salt NZ ceo/founder Jacqui Barratt said: “Staying connected to customers as you grow from a small three-person team to a global company is no easy task; for us, it meant launching a CX programme to track worldwide feedback and brand positioning.

“The VoC programme, which has been rolled out across 15 of Salt’s offices around the world, allows Salt to track its Net Promoter Score, gather vital feedback from clients and candidates, and gain valuable benchmarks to ensure they continue to lead the industry.

“Using the programme, we can survey everyone – not just those we have placed and who we know will give us a good score.”

“Using the programme, we can survey everyone – not just those we have placed and who we know will give us a good score. It helps keep us honest and understand where we can improve our service as we expand across different countries.”

Perceptive NZ senior business director Damian Bennett said: “It’s been incredibly rewarding to work with Salt over the years and see this VoC programme go from strength to strength.

“Rolling it out across new Salt offices has allowed the leadership team at Salt to uncover what themes are driving advocacy up and down and what areas of improvement need to be prioritised as they expand.”

• www.perceptive.co.nz
• www.welovesalt.com