The NewFronts are old news. Now it’s all about the upfronts, which are old. But don’t forget about the podcast upfronts, which are newer than the NewFronts but named after the TV oldfronts … or upfronts. Moving on, these razzle-dazzle events are called “fronts” because they’re the venues where big-name media companies woo the ad… Continue reading »
The post The Big Story: Frontline Reporting From The TV And Podcast Upfronts appeared first on AdExchanger.
More Stories
Destination Marketing Insights From Kate Wik, CMO of Las Vegas Convention and Visitors Authority
Disney Sells Out Ad Inventory for 97th Oscars Ahead of Show’s Streaming Debut
Streaming Ratings, Week of Jan. 27: Second Week at No. 1 for Netflix’s The Night Agent