November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brands Show Up in Unique Ways at Women’s College Softball World Series

A tide of sound buoys college softball. The background of its tournaments consists of a steady stream of chants, songs and other vocal reassurance from the hitting team’s dugout. And brands don’t even have to ask to be included in the fun. Every so often, an ESPN mic catches a team chanting “We don’t drink…
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