December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adweek Podcast: Why Holding Companies Are Mashing Agencies Together

In today’s bonus episode of Yeah, That’s Probably an Ad, Adweek sits down with agency experts to make sense of why holding companies are mashing agencies together to create new ones like VMLY&R, Wunderman Thompson and, most recently, EssenceMediacom. R3’s Greg Paull, Forrester’s Jay Pattisall and ID Comms’ Tom Denford take listeners back to the…
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