November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Attention Measurement Startup Adelaide Snags $7 Million In Seed Funding From Human Ventures

Former Fox executive Joe Marchese’s early-stage investment fund, Human Ventures, is paying attention to attention. On Tuesday, Human Ventures announced a $ 7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of theContinue reading »

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