As clients look for alternatives to third-party cookies, ad agency Dentsu can steer them to its in-house Contextual Intelligence tool, which launched today. Although contextual targeting is often considered inferior to demographic or behavioral targeting, it can drive performance. Jewelry retailer Pandora piloted the tool during the 2022 Valentine’s Day season. Ads placed using the… Continue reading »
The post Dentsu Builds Proprietary Contextual Targeting Tool appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index