Kiwis can’t get enough of magazines

AUCKLAND, Today: Nielsen CMI data released yesterday shows Stuff’s category-leading NZ House & Garden magazine is dominating the home magazine market with double-digit growth, up 12.5% or 45,000 more readers than a year ago. (Scroll down to read the full Nielsen report, covering all magazines.)

NZ’s biggest selling magazine The TV Guide is read by 26,000 more readers than a year ago. Across Stuff’s three retail magazines – NZ House & Garden, NZ Gardener and The TV Guide – the combined readership of 1,026,000, is up 7.1% year on year. 

“Strong year-on-year magazine readership demonstrates New Zealanders are continuing to enjoy small indulgences at home.”

Stuff Head of Life Media Sarah Stuart said: “Our premium magazines NZ House & Garden and NZ Gardener are seeing strong subscriber numbers and retail sales. Almost 10% of all New Zealanders age 15+ read a NZ House & Garden in the past month, showing that Kiwis continue to find inspiration and joy in our homegrown magazines.

“TV Guide is still the go-to guide for entertainment at home and has grown in readership through the pandemic.

“Across all of Stuff’s Life brands – Travel, Homed, Ensemble, Life&Style, Entertainment and our stable of magazines – audiences are looking for engaging content that reflects the way we live now.

“That trend is continuing even as Kiwis’ mindsets and movements open up to the world again.”

• Download the full Magazines toplines here