November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Snap, Live Nation, Verizon Settle In for The Governors Ball Music Festival

Snap Inc. and two of its partners–Live Nation and Verizon–created custom 4G and 5G augmented reality experiences for The Governors Ball Music Festival June 10 through 12 in New York. Live Nation and Snap will provide festival-goers with custom lenses that leverage Snapchat’s marker technology to recognize images and trigger AR experiences. Snap used giant…
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