When Pinger, a startup that develops messaging and communications apps, started experimenting with CTV advertising last year, it learned a lot – about what not to do. Pinger’s apps include Sideline, which gives users a secondary phone number on their smartphone, and a free texting and calling app called TextFree. Together they have more than 140… Continue reading »
The post App Developers, Watch Out For These CTV Advertising Blunders appeared first on AdExchanger.
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