Why The Convergence Of Data Across Channels Is A Boon For CPG Brands

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gila Wilensky, president of Xaxis US. Two years of sweeping disruptions – supply-chain shortages, staffing challenges, fluctuating COVID regulations and looming inflation – were tough on consumer packaged goods (CPG)… Continue reading »

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