Legalized sports gambling is flooding the market with betting apps, which are becoming powerhouse spenders as they seek to gain a foothold where gambling is now allowed. In New York, where sport betting apps became legal in January, apps like Fanduel, Draftkings, Ceasar’s Sportsbook and BetMGM Sportsbook took over billboards, the TV ad market and… Continue reading »
The post Hard Rock Brings A Cost-Conscious Mindset To The Hard-Charging Sports Betting App Market appeared first on AdExchanger.
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