November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Spotify, IAS Team Up on Brand Safety Solution for Podcasting

Spotify and Integral Ad Science said Wednesday that they will team up to provide brand safety transparency through a tool for podcast advertisers, with the streaming platform calling it an industry-first brand safety solution in audio. According to both companies, the solution will use Spotify’s first-party data and will be verified by IAS’ analysis solutions…
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